Voice search is already on the way to becoming one of the essential methods of using the internet. With the increasing use of smartphones and voice-activated assistants like Siri, Alexa, Google Assistant and many more, people are using voice to enter their queries. As such, businesses need to evolve in the SEO technique to ensure their websites are considered in voice search queries.
If you contact the best Tampa SEO company, you can stay a step ahead of competitors as you get such advanced SEO Services. Here, you will get an overview of how voice search can help you to stay trendy with effective SEO strategies.
Why Does Voice Search Matter?
Voice search is convenient. It is quicker, non-handbound, and, most of the time, easier for the user. It is expected that about 45% of all the internet searches conducted will be voice-based by the year 2024. This is not a fad but the future as it relates to searching and locating information on the internet.
For businesses, it is very important to embrace voice search. Websites, that are created to target the voice search capability, will have an added advantage in getting to the consumers where they are most inclined to.
What Are the Major Differences between Text And Voice Search?
Before optimizing for voice search, it’s important to understand how it differs from traditional text search:
Conversational Queries: Voice searches are quite conversational. For example, instead of searching “best pizza NYC” a user may use the voice search, ‘Where is the best pizza place?’ He will get faster results.
Longer Queries: It is for this reason that voice searches are usually far more detailed and longer than the regular textual ones. This is usually a curious question typed in the complete format, ‘What time does the nearest coffee shop open?’
Local Searches: A large number of voice queries are geographical, meaning, they are searched based on the location. Usually, the users are concerned with local information like the operating hours of a store or for navigating to one.
How to Know That Your Website is Voice Search Ready
If you hire a reputed SEO partner, they will update you about it. Otherwise, you must follow the following tips to know that your website is ready for this upgrade.
Make the Keywords Conversational
You have to make a conversation while using the voice search method. Therefore, your website must be conversational enough through its contents. So, you can use long-tail keywords that match the way people speak. Imagine which words your readers would focus on if they were to speak out loud their questions and try to imitate these words.
Optimize for Local Search
A majority of voice searches are local. You must focus on making your business popular by ensuring that it is well-indexed for local search engine optimization. This will make you visible for voice searches in your locality.
Improve Page Load Speed
You may think that voice search can be tedious sometimes. However, one can overcome this drawback by improving the loading speed of a page. If a consumer comes to your site only to find that it takes ages to upload, then they are more than likely to go to your competitors’ instead. So, you must use optimized images, limit the use of too much coding, etc. Thus, you can have a speedy website to grab viewer’s attention.
Use Structured Data Markup
Organized data is beneficial to your content because it helps the search engines in ranking your website. You should also integrate schema markup into your site as this will improve your content’s chances of featuring in rich snippets; something that voice assistants tend to read aloud.
Prepare Content for Featured Snippets
Now, voice assistants tend to take answers directly from the featured snippets of the obtained search results. Therefore, your SEO partner must create featured snippets in your content with bullet points, short paragraphs, and lists. Thus, search engines can easily identify those snippets and activate the voice method to answer your queries.
Enhance Mobile Optimization
Most of the voice searches are made using mobile devices. Therefore, your site needs to be optimized for mobile use. Make your website user-friendly so that you can navigate it easily on the go. Also, you must ask your SEO partner to use proper fonts and colours to make those catchy. Mobile-friendly websites not only increase the number of website users but also enhance the possibility of securing a good position in voice search.
Monitor Your Website and Keep It Updated
It’s essential to point out that voice search trends and algorithms are rather dynamic and change with time. Forums are the go-to place for voice search, and you should track your website’s usage of voice search at least once a month. One must understand that it is possible to track which queries are leading to voice search traffic with the help of tools like Google Search Console and then prepare your strategies again where necessary.
This voice search is bringing a new revolution in the usage of search engines in future. To have your business ready for this new reality, you need to optimize your site for it. Therefore, you need the help of Tampa SEO company and likewise. Reputed SEO companies can prepare your websites to adapt to the changing trends and be in the competition. From the above discussion, it is quite clear that voice search is one of the major SEO strategies that most of the businesses are opting nowadays. SO, if you want to see the graph of your business rising, try to adapt this SEO strategy as soon as possible.
Create FAQ Pages
More specifically, every marketer should know how helpful Frequently Asked Questions (FAQ) pages are for voice search optimization. Because of its structure, it is more in tune with how consumers go about asking questions. For example, if you are in the bakery business, some of the questions you may post on your FAQ page may include, “What is our business opening and closing time?” or “Are there free speciality baker supplies for gluten-intolerant persons?”
