Online casinos are a profitable business that remains at the top of popularity. The industry turnover is estimated at billions of dollars, and experts believe that it will soon reach 160 billion. The popularity of online casinos is dictated by its accessibility. You can play at work, at home and generally from anywhere where there is an Internet connection.
To open your own gambling business, you need to take the following steps:
- Find reliable software providers with the best solutions for iGaming for the platform and conclude an agreement with them.
- Select gaming products for the portal.
- Obtain a license from one of the international regulators or a local one, if casinos are permitted in the country by law.
- Create a website, test it and launch it.
- Promote a new brand using various marketing tools.
The task is complex, organizing a business takes a lot of time and requires financial investments. But with the right approach, the money will pay off in 6-8 months.
Successful launch of an online casino: tips and recommendations
For a successful launch, you need to take into account dozens of factors, otherwise the project is unlikely to make a profit, and in some cases, it will suffer losses. Therefore, first, a business plan is drawn up and possible income and expenses are calculated. Below are important recommendations for beginners in the gambling business.
Selecting and obtaining a license
It is advisable to obtain a license from the country where the casino will operate and from where the main influx of users is expected. But in practice, gambling business owners work under the jurisdictions of:
- Curacao;
- Gibraltar;
- Great Britain;
- Malta;
Obtaining permits in the UK and other EU countries is considered more prestigious. The terms for issuing a license vary. For some regulators, they take 4-6 weeks, for others – from 6 months to 2 years.
Purchasing software
The most expensive part of the project is software. It must be purchased from trusted suppliers. You should pay attention to the terms of cooperation, the possibilities and time of integration of games and payment systems, the availability of prompt technical support, the software readiness time.
Selection of gaming products
Both classic games (fruit slots or “sevens”, blackjack, baccarat, poker, sic bo, roulette) and exciting new products are popular with gamblers. Therefore, the online casino lobby should present both, as well as Iive versions of roulette, card games, bingo, keno, lotteries.
Software can be supplied by promoted brands or little-known providers. Entertainment from trusted developers is verified by independent companies and inspires more confidence among gamblers. Games should be compatible with the site’s software and easily integrated via API.
Connection of payment systems
The casino must provide at least 5 methods of depositing and withdrawing money, including Visa and MasterCard systems, popular cryptocurrencies (Bitcoin, Ethereum, USDT, Litecoin), Skrill, PayPal. When connecting PS, it is necessary to take into account their availability for the main target audience of the casino.
The easiest way is to order turnkey online casino development or purchase a ready-made White Label product. This will save you from searching for software and payment system suppliers, negotiations with providers and will be cheaper.
